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Marketing Budget Calculator

Turn customer economics and growth targets into a marketing-budget framework instead of guessing a percentage of revenue.

Use your unit economics and customer-growth target to build three acquisition-investment scenarios. This tool is a planning framework, not a universal prescription.

Annual revenue ($)

Gross margin (%)

Average revenue per new customer ($)

Qualified lead-to-customer close rate (%)

Target new customers per month

Current monthly marketing spend ($)

Metric	Value

The scenarios use 15%, 25% and 35% of first-sale gross profit as illustrative acquisition-cost ceilings. Real acceptable CAC depends on overhead, cash flow, repeat purchase, sales capacity, payback period and risk tolerance. This tool does not include agency fees, creative, software or internal salaries unless you include them in your own planning.